It's a rare feat for artists to maintain a truly unique sound while taking their music in a direction that appeals to a wider audience. For those who've been following along for a few years, this is a groundbreaking record that condenses and amplifies Ariel Pink's most accessible tendencies. But the brilliant thing about Before Today is that no prior knowledge of his catalog is required. Newcomers can dig into this record and absorb all of these weird and wonderful songs now, and save the backstory for another day.